Organizational changes at Jyga

PRESS RELEASE
For immediate release

Jyga Technologies: Built For Growth, Driven by Passion

Saint-Lambert-de-Lauzon, Canada – Jyga Technologies, leader of smart pig feeding systems, has always been driven by passion: passion for innovation, but above all, for helping pig producers meet their challenges. This mission has guided the company since its beginnings. What’s changed is the scale and pace of demand.

The company has been growing rapidly with the team tripling in just the past five years. To keep offering the same level of care, for producers and for the exceptional team behind the technology, Jyga is adapting: scaling with purpose, without losing sight of what makes the company unique. Over the past few years, the company has laid the groundwork to reach its next level: with major investments in R&D, and the addition of experienced people who share its values. Today, Jyga Technologies is reaffirming its trust in its people: recognizing internal talent, leveraging individual strengths, and giving its teams more autonomy to lead. Today, as in the past, we choose to rely on the expertise of the people we surrounded ourselves with.

Experienced Leaders to Build What’s Next

In order to support its expansion, the next logical step was the implementation of a structure that reflects the company’s multicultural nature and its growing international presence.

 

Natalia Rimi-HeisterkampNatalia Rimi Heisterkamp, formerly Global Strategy Director, has been appointed Executive Vice President, acting as the right hand of President and CEO Alain Lefebvre. With her strong intrapreneurial mindset, Natalia brings a wealth of expertise in commercial strategy, international growth, go-to-market execution, and business strategic planning. With over 10 years of dedication in the hog industry, Natalia has also traversed various landscapes, from small family businesses to multinational giants, fortifying her character and cultivating her skills. Known for her strategic clarity, collaborative spirit, and talent for turning vision into actionable plans, she will now lead Jyga’s Executive Committee and help operationalize the company’s long-term evolution.

 

Samuel LefebvreSamuel Lefebvre becomes VP Customer Experience and Revenue Operations, overseeing global sales, marketing, and customer service. Samuel’s experience as Global Sales Director over the past 5 years has made him see and understand the different realities of producers all around the globe. His mission, throughout the growth of the company, is to make sure that the customer experience remains the cornerstone of what we do.

 

Hyatt FroboseDr. Hyatt Frobose, formerly USA Commercial Director and Swine Nutritionist, is now North America Commercial Director, responsible for Canada, the U.S., and Mexico. Dr. Frobose’s technical expertise has led the growth of the USA market for Jyga over the past 10 years, and he will continue to focus on prioritizing customer success and delivering continued growth in these core markets.

 

Maxime Vallée-CarrierMaxime Vallée-Carrier joins Jyga as International Business Development Director to support and lead our already strong international teams in Asia, Latam and Europe, to grow our presence. With over 10 years of experience in the swine industry, including international sales, operations, and the rollout of new technologies, Maxime has opened regional offices across Asia, Mexico, and Europe, and led multicultural teams throughout his career. He now joins Jyga to support our already strong international team, grow our presence in current and new markets, and help more producers access proven, high-quality precision feeding technologies.

These changes are entirely internal. For distributors, partners, and clients, day-to-day operations and contacts remain unchanged. This realignment simply ensures that our internal structure keeps pace with our growth so we can continue to deliver the same care, responsiveness, and service excellence. Because at Jyga, people have always been the driving force behind our progress.

Jyga Technologies: Automated Precision Feeding Systems for Pigs in All Growing Phases

Celebrating 30 years of innovation and leadership in 2024, Jyga Technologies was the first company to design and manufacture automated feeding systems for pigs. These systems ensure an ideal daily feed intake for sows, leading to excellent results. In addition to the GESTAL feeding system, the company develops VISION software and the ROBUST equipment line at its headquarters in Canada. New products are rigorously tested at its 2,200-sow experimental farm to ensure they meet the highest quality standards.

With offices in Germany and the USA, Jyga Technologies distributes its precision feeding systems worldwide through an extensive network of distributors and knowledgeable technical experts.

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