Jyga Technologies Welcomes M. Leiden Lei as China Commercial Director

Saint-Lambert-de-Lauzon, Canada — Jyga Technologies is thrilled to announce the appointment of Mr. Leiden Lei as the new China Commercial Director. Officially joining Jyga Technologies on July 22, 2024, Leiden's addition marks a strategic move to strengthen the company's presence and operations in China. His leadership will be pivotal in providing on-site support, addressing the evolving needs of producers, and assisting customers in seeking high-quality products that ensure the best profit per sow.

“This is an exciting development for us, as it marks a fresh chapter in our expansion efforts,” said Samuel Lefebvre, Sales Director at Jyga Technologies. “Leiden Lei brings a wealth of experience and a proven track record to our team. We are confident that his leadership will help us forge stronger relationships in China, meet the evolving needs of our clients, and solidify our growth in this key market.”

A Proven Leader With a Stellar Track Record

Leiden Lei brings over twenty-five years of experience in the international pig industry, holding influential roles such as Vice President and Board Director at Fujian Aoxin Pig Breeding Technology Group. His career is marked by notable achievements, including driving business growth, achieving significant sales targets, and forming strategic partnerships with leading industry players.

Leiden has also served as Vice president at Aonong Group, where he developed the pig business for Aonong Group in north China, and as General Manager at Huanshan Group, where he expanded production capacity by 30%, and as Sales Director North China at BigDutchman (Beijing), leading his team to outstanding sales success. His robust educational background includes MBA programs at Tsinghua University and Qingdao University, complemented by specialized sales and industry training. Known for his proactive approach and excellent communication skills, Leiden continues to make a significant impact in the global pig industry.

A Dynamic Team Committed to Excellence in China

As China Commercial Director, Mr. Lei will be supported by Tiantian Liao as International Operation Lead - China, Yan Wen as China Technical Manager, and Huabin Shan as Sales Representative, a team that possesses a deep understanding of the local market and is committed to build lasting client relationships.

Leiden’s role at Jyga Technologies will also focus on helping China’s customers who are increasingly aware that high technology can improve production efficiency and market competitiveness.